Raise the Children campaign awareness. I was asked to create concept compositions for a series of billboards to be released later this year. Since the program consists of several components like food, education, hygiene, medical attention, electricity and school supplies.
The left half of the composition shows the ideal way of living a child deserves. The right half of the composition shows the harsh reality some children have no choice but to live in.
We pop the major question to the audience. Which would you choose?
The question has an obvious answer but the following the statement "Some children have no choice." provokes thoughts and sympathy.
The team already have a child actress who is willing to be the star of the billboard series.
Concept composition slideshow:
Project CURE is a fundraiser for a cataract clinic based in Mali. They sent in a report of the equipment they need for their patients. I created a rough video with the basic requirements listed below.
Project C.U.R.E Fundraiser Video Idea:
Video - cataracts are not a condition you're born with
See a forest clearly, sunshine, beautiful scenery, vibrant colors
Ask “how would you feel if you had to watch your vision fade away” (scenery begins to get blurry/fuzzy, colors get less vibrant)
“If you could see throughout your life then suddenly become blind, how would you feel?”
Imagine you lived with no paved roads, limited access to clean water, limited access to healthcare, 1 eye doctor for 1 million people → this is the reality of people in Mali
Most people in Mali, Africa remain blind until they die
“You can make it easier for the people of Mali to see a doctor who can treat them”
You can provide doctors in Mali with the ability to give back a person’s vision
Video idea: “gift of sight” idea where a bunch of beautiful scenery pictures are shown and a narrator describes them → such a beautiful scenery should be need by everyone, you can ensure people can see such views
Video project is on hold because all Embrace Relief representatives are not allowed to travel to Mali and capture current footage of the clinic's condition.